Blog: Our Latest Thoughts, Ideas & Projects

New Ad: Arrow Speed Drives & Motors Help Move Mountains

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Buying an Engagement Ring – an eBook for Novori

Get the full eBook here!

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A new look for Ducan Superdek

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Where were you in 52? A New Ad From Mokamedia

Where were you in 52?  A great promotion for The Peninsula, Retirement that lives like a resort.   We produced invitations, posters and other promotional material to celebrate their fith anniversary.

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Social Media – What are you missing?

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No Humbugs Allowed. – One of Our Latest Ads

No Humbugs Allowed . A funky different ad for the Avenir Group of Retirement communities evokes the fun attitude found at all Avenir communities.

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Our New Business Cards!

IMG_2746
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Ideas That SELL!

IDEASTHATSELL

At mokamedia we talk about ideas that sell. Ideas that sell make our clients more profitable. These kinds of ideas are different, they must motivate the audience to do something - buy the product!

How do we do that? First of all we listen. We listen to our clients. We listen to our client’s suppliers. We listen to our client’s customers. Then we apply a special type of directed marketing creativity to the problem. This is not purely aesthetic expression. It is a genuinely directed attempt to develop the simplest idea that is instantly understandable to the audience and has the power to alter their behaviour.

With the right idea you only need two seconds to completely convey your idea and motivate your customer to action. The right idea will save you hundreds of thousands of dollars in marketing costs because people will get it! The right idea will last longer and leverage your marketing efforts for years.

At mokamedia we are committed to helping businesses look good. Because, simply put, looking good helps sell more products and services.

Businesses, like people are unique. Each business has different needs, strengths and goals. Each company has something it does best. What we do best is quickly and thoroughly analyze your communication needs and create the appropriate solution that helps you achieve your goals. Just as importantly we have the connections and management skills needed to manage the process of turning ideas into great communication campaigns.

We invite you to spend some time discussing your needs with us to determine how we can help you develop ideas that sell your products or services.

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Need a Name?

7tips
  1. Keep it as short as possible. Crisp and concise.
  2. Distinct and unique. Your name should set you apart from your competitors.
  3. Connects to reality. The best names convey something real, something specific about your company, product or service.
  4. Set up a communication premise. You should be able to link your name to a theme line or selling proposition.
  5. Easy to remember. Easy to understand. Easy to use.
  6. Pleasing to the eye and ear. Easy to say and pronounce. Looks good when written.
  7. No negative connotations. Be careful to avoid negative connotations arising from slang usage or translation into other languages
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Social Media Platforms Explained

Twitter is a free social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author’s profile page and delivered to the author’s subscribers who are known as followers. Senders can restrict delivery to those in their circle of friends or, by default, allow open access. Users can send and receive tweets via the Twitter website, Short Message Service (SMS) or external applications. Twitter currently has approximately 18 million active users worldwide and is growing quickly!

 

 

Facebook is a social networking website that is operated and privately owned by Facebook, Inc. Users can add friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by city, workplace, and school or college. Facebook is the most widely used social network in the world and currently has more than 200 million active users!

 

 

MySpace is a free online community composed of personal profiles aimed mostly at a younger audiences. Myspace became the most popular social networking site in the United States in June 2006. However  it was overtaken internationally by its main competitor, Facebook, in April 2008, based on monthly unique visitors. MySpace currently has around 60 million active users.

 

 

Digg is a social news website made for people to discover and share content from anywhere on the Internet, by submitting links and stories, and voting and commenting on submitted links and stories. Voting stories up and down is the site’s cornerstone function, respectively called digging and burying. Many stories get submitted every day, but only the most Dugg stories appear on the front page. If your website is lucky enough to appear on the the Digg.com homepage you can expect to receive thousands of unique visits within minutes! Digg is a great way to release information such as product launches and news releases to massive audience.

 

 

Windows Live Spaces (previously MSN Spaces) is Microsoft’s blogging and Social Networking platform. The site was originally released in early 2004 under the MSN Spaces name to compete with other social networking sites. Windows Live Spaces received an estimated 27 million unique visitors per month as of August 2007.

 

 

StumbleUpon is an Internet community that allows its users to discover and rate Web pages, photos, and videos. It is a personalized recommendation engine which uses peer and social-networking principles. tumbleUpon chooses which Web page to display based on the user’s ratings of previous pages, ratings by his/her friends, and by the ratings of users with similar interests. Users can rate or choose not to rate any Web page with a thumbs up or thumbs down, and clicking the Stumble button resembles “channel-surfing” the Web. StumbleUpon also allows their users to indicate their interests from a list of nearly 500 topics to produce relevant content for the user.

 

 

Vimeo is a video-centric social networking site which launched in November 2004. The site supports embedding, sharing, video storage, and allows user-commenting on each video page. Users must register to upload content. Registered users may also create a profile and upload small user pictures as their avatars, comment and “like” videos. Vimeo does not allow commercial videos, gaming videos, or anything not created by the user to be hosted on the site. Vimeo has gained a reputation as catering to a high end, artistic crowd because of its high bitrate, resolution, and relative HD support.

 

 

LinkedIn is a business-oriented social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. As of October 2009, LinkedIn had more than 50 million registered users, spanning more than 200 countries and territories worldwide. LinkedIn is a great way to connect with old business partners and clients or meet new ones! Employers can even list job opportunities to recruit new, well qualified professionals!

 

 

Delicious (formerly del.icio.us) is a social bookmarking web service for storing, sharing, and discovering web bookmarks. Delicious allows their users to get to their web bookmarks from any computer at anytime, bookmark webpages and share them with their friends, checkout popular websites other delicious users are bookmarking.

 

 

YouTube is a video sharing website on which users can upload and share videos. YouTube, LLC was bought by Google Inc. for $1.65 billion, and is now operated as a subsidiary of Google. YouTube uses Adobe Flash Video technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging and short original videos. Most of the content on YouTube has been uploaded by individuals, although media corporations and other organizations offer some of their material via the site, as part of the YouTube partnership program.

 

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