Where do you fit?

1. Your small business is struggling because you’re not getting enough customers. 
2. Your brand messaging changes every day.
   Strong brands consistently deliver on their promises to consumers in every brand interaction. Inconsistent messages and visual imagery can confuse consumers, forcing them to turn away from your brand in search of one that does continually meet their expectations. If your website, signage, ads and marketing materials look like they come from multiple companies, then you need to redesign them so you communicate a consistent brand at all times.
3. Your competition looks better than you.
   If your competitors’ message and look outshine yours then you might need to make a change. The idea is to stay ahead of the curve without copying your competitors’ marketing for the sake of keeping pace. If you don’t look and sound equal to or better than your competitors, then there is no reason for consumers to do business with you. Determine what differentiates you from your competitors and what benefits you can deliver to consumers that your competitors cannot. Once you know what those differences are, make sure the world knows them through your branding and marketing efforts.
4. Your logo sucks or you don’t even have one.
   You need to have an identifying mark for your blog or business. It doesn’t have to be anything complicated – it can just be some nicely styled text – but without it your name will get lost among the rest of the content in your marketing. A logo helps your audience immediately recognize you the instant they see it.
5. Your website (or blog) looks like it was designed in the 1990s. Worse still, you don’t have a blog.
   There’s only one thing worse than not having a website, and that’s having a site that is outdated. Since your website is often the first impression your audience gets of your business, what does your website say about you? That you’re too lazy to update your site? That your business is outdated and behind the times? Time to up your game. And by the way, make sure it’s optimized for mobile platforms – It’s 2012.
6. Customers don’t come back.
   It is important to understand why a customer bought from you in the first place but it is even more important to understand why they keep buying from. Email marketing helps keep your name in front of your audience so when they’re ready to buy, they come to you. But if you don’t have any means for people to sign-up for your e-mail list, you’re missing out on a goldmine of sales opportunities. People who voluntarily subscribe to your e-mail list are basically raising their hand and asking you to sell to them. They’re hot, qualified leads, and thus are a lot easier to sell to.
7. You ignore or misuse social media.
   Word-of-mouth referrals are the most powerful marketing force in the world. Social media is a powerful way to engage and connect word-of-mouth referrals.
8. You don’t do any content marketing.
   Blogging, article marketing, eBooks, videos, case studies are powerful ways to show off your expertise while helping prospects get the information they want. Content marketing is also, one of the most important ways to get your website recognized and ranked.
9. You’re looking for the home run.
   Do you find yourself sucked into hoping that a big ad in the local news celebrating your 5th year anniversary is going to bring in a flood of business? Forget about it. Successful marketing is hard work. It takes time, effort, patience, and dedication. If you’re not willing to put in the effort, you won’t get the results. Engage an expert and learn about inbound marketing.

A Starting Point

Marketing makeovers offer significant opportunities to not only stay current, but also jump ahead of your competitors, and appeal to wider consumer audiences. You must be careful not to alienate your existing customers with a marketing makeover that makes your business and brand unrecognizable to them. A careful long term approach shifting to inbound marketing is the best path.

Take inventory of your current marketing. What’s working and what isn’t. If it isn’t working, out it goes. (Think of the money you’ll save. Better yet, think of being able to redirect your resources into “good” marketing.)

Analyze your current sales process and identify specific “points of resistance” that bog down your process and block your ability to make more sales.

Create a new, revitalized, Inbound Marketing Process that engages and educates your prospects and removes, eliminates, or minimizes points of resistance.

Develop new marketing strategies and tactics that specifically and directly support your brand promise.

Create your inbound marketing plan. This is where you put all the pieces together and have a plan that can be managed and measured on a regular basis.

Get the full eBook here!

How do we do that? First of all we listen. We listen to our clients. We listen to our client’s suppliers. We listen to our client’s customers. Then we apply a special type of directed marketing creativity to the problem. This is not purely aesthetic expression. It is a genuinely directed attempt to develop the simplest idea that is instantly understandable to the audience and has the power to alter their behaviour.

With the right idea you only need two seconds to completely convey your idea and motivate your customer to action. The right idea will save you hundreds of thousands of dollars in marketing costs because people will get it! The right idea will last longer and leverage your marketing efforts for years.

At mokamedia we are committed to helping businesses look good. Because, simply put, looking good helps sell more products and services.

Businesses, like people are unique. Each business has different needs, strengths and goals. Each company has something it does best. What we do best is quickly and thoroughly analyze your communication needs and create the appropriate solution that helps you achieve your goals. Just as importantly we have the connections and management skills needed to manage the process of turning ideas into great communication campaigns.

We invite you to spend some time discussing your needs with us to determine how we can help you develop ideas that sell your products or services.