“Social Network Marketing will be the next major opportunity to massively grow your business in a playing field that is level for everyone”

“Social Network Marketing is the application of Internet-based social network methods in order to connect and involve users with products, organizations and ideas.”

To fine tune it a little more: Social Network Marketing is the use of Internet network media such as YouTube, MySpace, Facebook, forums, etc. and their resulting techniques of getting the user involved. A classic example of social network marketing is American Idol in which viewers not only watch the show, but text message votes and participate in online dialogue, websites and commercially-driven surveys, etc.

The major advantage of the entire buzz around this new medium is that no matter what your budget, or your size the playing field has been leveled. No longer will only the super large companies be able to dominate the landscape. Everyone who wants to participate and gain exposure has an equal opportunity. This new advertising platform will be limited only by ones creativity not pocketbook. Some of the most viral advertising will likely come from some of the most unsuspecting places…you and me.

The new reality is it may be the way the message is delivered. Entertainment and information value are the new kings of the new social media. You can either embrace it or ignore it but ignoring it will certainly leave a major void in your communication with your client or customer. Our likes and dislikes are changing quickly and those that adapt there advertising to piercing that laser targeted traffic will be the long term winners in this emerging growth market. What worked last year doesn’t this year so change is the mandate for success. Either change or die.

Credits: Copyright © Ron Tyler 2007